On Your Doorstep
The ‘On Your Doorstep’ (OYD) campaign seeks to engage, enthuse and entice the people of Adur & Worthing to build a sense of pride and passion about their place, enabling them to increase the number of visits and spend locally.
The OYD campaign will focus on inspiring people to discover more about their area with targeted offers and information. The campaign will be delivered through joint activity between local businesses and Adur & Worthing Councils.
The Aims of the On Your Doorstep Campaign
Increase Spend and Visits:
- Change perceptions
- Encourage people to try new activities and think broader
- Inspire people to get involved
Develop tourism industry collaboration, knowledge and assets:
- Encourage collaborative working
- Build knowledge of sector and offer
- Build capacity and provide tools to support future work
Who are the people we want to direct this campaign at, who could it appeal to, and who will deliver the kind of behaviour to help us meet our priorities?
Broadly we are defining the audience as:
"Anyone who lives within the destination being the key catalyst or driver in using its facilities and businesses for leisure purposes..."
- Locals in their leisure time
- Locals out with friends and family who also live locally
- Locals entertaining friends and family who have come from elsewhere
- Events organised at the instigation of locals e.g. parties, weddings etc.
If you work in any of the following sectors, then you can easily get involved in the OYD Campaign - accommodation, food, attractions & sights, events & activities, retail & producers, transport, visitor information sources and venues.
What you need to do
Give us your contact details and you will be invited to participate in a range of optional activities such as: visits to local attractions; networking meetings; offers and partnerships between businesses.
What’s in it for you?
As part of the OYD Campaign you will:
automatically be included for free in all marketing materials for the campaign; be able to network with other local businesses through events and the VisitWorthing Linked In Group; raise the profile of your business with local people; share and learn through the experience of others.
On Your Doorstep Campaign, Adur & Worthing Councils, 2nd Floor, Portland House, 44 Richmond Road, Worthing, BN11 1HS
Follow the campaign on Facebook